Passion & Purpose
WHAT AN EMOTIONAL DAY!
ASHANTY CHOCOLATE WINS THE 1010WINS GRANT CHALLENGE JUNE 07, 2017
ABOUT ASHANTY CHOCOLATE:
To create a chocolate savoring experience where both passion and purpose come together.
Ashanty is a destination for Premium delicious chocolates that are both handcrafted and aligned with our core values: to source organic ingredients from farmers we know and partners we trust in order to produce the world's finest artisan chocolates in an ethical and sustainable fashion, and to support the causes that are dearest to us and our communities, and to help make the world a better place for all.
ABOUT THE COMPANY
Ashanty Chocolate is a manufacturer of handcrafted organic chocolate here in New York City. We are USDA certified, Gluten Free, Fair Trade and use no added flavor, sugar or extra ingredients.
We only source Organic Cacao, Organic Cane Sugar and then either Blueberries, Macadamia, Mixed Nuts, Caramel and Cinnamon, all of which are also organic, Gluten Free and Fair Trade.
Ashanty Chocolate is a small company with 5 employees with a simple mission to create a chocolate savoring experience were passion and purpose come together. This mission sets us aside because it reflects my history with chocolate and the causes with donate to, as the founder of this company.
Q & A WITH THE CHAIRMAN & CEO:
Why did you start Ashanty?
I grew up in Cameroon in Central Africa, where my grandfather owned a cocoa farm. I spent years helping him harvest the pods, sundry them, package them and ship them into the city. But we were too poor to afford the final product, and my parent did not want me having sweets anyway. So I did not really know what the cocoa was for. Then one day, I tried it at about age 10 for the first time, and my life changed. I became fascinated with chocolate and wanted to learn the chocolate making process. It wasn't until 20 years later, that I finally took the leap, and here we are.
Why did you chose to give back?
Having lived in Africa for 18 years, I saw and lived through poverty, hunger, diseases and lack of education, witnessing how these things ruined otherwise promising lives. So it was an easy decision for me to give back, even before I started this business. I thought the best way to go about it was create a program to donate to not just one but to multiple causes that impact lives.
Why not just donate to one cause and focus on it?
We don't pretend to be able to solve every problem under the sun, but at the same time, we live in a world where people have more than one problem at the time. A child can be out of school, hungry and suffering from malaria. If we give them food, they will still be sick and out of school. So if we can do all three things for that child, it doesn't mean we are taking away from another one. It simply means we have a more holistic approach to helping other people. And if there is another child out there who needs help, it doesn't mean we have to take aide away from one child to give to the other. It means more people have to get involved to help.
So you're still setting up a foundation but can you name places you will be donating to?
We have made contact with several nonprofits in attempt to partner and donate through them, although nothing has been finalized yet: The Water Project; Education Africa; St. Jude Children Hospital, Stop Hunger Now, and Nothing but Nets are some of them.
Why make Africa the primary focus of your donations efforts?
Since I am originally from Africa, our current efforts are focused there, where we donate to help fight Hunger, Malaria and Cancer, and aim to provide Education and Clean Water. We are currently setting up a foundation to better channel our donations. Our customers understand our humble mission, and the support we have received in the past few months has been tremendous. We are starting in Africa because the situation is even more critical there.
Mr. Constantine Abanda, CEO
Constantine founded Ashanty Chocolate in April 2012. He is a graduate of Baruch College and is our Master chocolatier. He is the creative mind behind all our chocolates
CALL: (347) 841-6592